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OUR BRANDS & EXPERIENCES

Afrotronic logo, part of our global live music experiences
LIT Everywhere logo
pink Piano People On The Beach logo
TMG Sky Terrace logo, offering premium hospitality experiences at our flagship African music festivals.
Afro Nation logo
WAV logo
Afro Nation United logo, TMG Sports
yellow Piano People in the park logo
TMG Brunch logo
YAM Carnival logo black and white

Music Festivals

From Afrobeats festivals to Amapiano and Afro House, we are the global market leaders in festivals and live experiences that celebrate Africa rooted talent. Our large-scale flagship festivals attract global audiences to celebrate Africa’s creative pulse. All TMG experiences are powered by a sense of unity, community and are produced to world-class standards.

Our stages have hosted genre-defining African artists, including Burna Boy, Davido, Fally Ipupa and Tyla, as well as global music icons, such as Nicki Minaj, Mary J Blige, 50 Cent and more. We create unforgettable live music experiences across continents and cities, from London to Cape Town, Punta Cana and Accra. Every show connects artists with fans through authentic, high-impact experiences. Our music festivals portfolio includes some of the world’s largest and industry-defining events in their respective genres.

On the sidelines of our flagship TMG festivals, we organise a suite of premium ancillary events, including our TMG Brunch, exclusive panels and talks with industry leaders, and immersive holiday experiences for fans.

Our music festivals offer a global platform for partners looking to reach diverse, high-value audiences. Explore partnership opportunities across our global music festival portfolio.

fans holding Portugues flag at Afro Nation music festival in Portugal
woman at an African music festival in a blue headscarf, looking at the camera, with a blue and yellow flag draped around her
African music festivals tent at the beach with crowd
woman in pink braids and blue crop top dancing at an African music festival
woman smiling and dancing while waving flag at an African music festivals
African men dancing on beach sand at an African music festival

Concerts & Tours

TMG books, produces and promotes concerts and tours across the African continent that spotlight inbound global superstars and rising local talent. With an end-to-end touring infrastructure covering everything from production and logistics to marketing and local operations, we make African music festivals, concerts and tours seamless.

Our continent-wide network of promoters, venues and partners streamlines multi-market touring, allowing artists to focus on their craft while we handle everything else.

TMG also supports outbound touring for African talent, connecting them to stages and audiences across Europe, North America and the Caribbean. Through our global live IPs such as Afro Nation, Piano People and LIT Everywhere, we showcase African creativity on the world’s largest platforms, bridging continents, expanding influence and taking the sound of Africa worldwide.

If you’re an agent or artist looking to tour in Africa, get in touch with us to discuss how we can support your tour with seamless, end-to-end execution.

French rapper, Booba, holding microphone with red lights on stage
Burna Boy on stage, holding a mic and one hand in the air with his back towards the camera
A group of eight young adults, consisting of four women and four men, posing together outdoors in front of a metal stage structure. They are all wearing casual, contemporary street style clothing, including sunglasses, dark outfits, and a mix of denim and athletic wear.
A Black male musician wearing a light-colored t-shirt and a baseball cap playing a tenor saxophone on a stage during a performance at African music festivals
crowd of African women and man wearing sunglasses and smiling while watching a performance
Uncle Waffles dancing on stage at her set

Hospitality

TMG curates premium hospitality experiences that redefine what it means to enjoy live entertainment in style. From private suites and VIP lounges to backstage access and exclusive viewing zones, every detail is designed for comfort and connection.

Our hospitality spaces, including the flagship TMG Sky Terrace, host global icons and industry leaders to heads of state, providing a secure, seamless environment where culture and luxury meet. Each experience reflects the highest standard of service and the energy that defines TMG events.

From VIP hosting to high-level brand and talent hospitality, our concierge team curates tailored premium experiences across our flagship events. Speak to our team to discuss hospitality packages for your clients, executives or talent.

TMG brunch, wine and champagne glasses, wine bottles in two buckets
Close-up of hands serving grilled meat and vegetables at an outdoor food station.
TMG Brunch sign displayed against a backdrop of white flowers and palm leaves
Sunny beachside pool area with lounge chairs, umbrellas and coastal scenery
People gathered around a buffet table filled with assorted brunch dishes indoors
Sky Terrace outdoor seating area with white signage and potted green plants.

Sports

Music and sport share the same spirit of passion, performance and community. At TMG, we bring these worlds together through experiences that celebrate culture, talent and fandom.

We collaborate with sports leagues, athletes and brands to develop events and initiatives that elevate African excellence on and off the field. As we expand into sport, we are building new platforms such as Afro Nation United, connecting fans, empowering emerging talent and highlighting the future of African sport to the world.

Contact our team to explore sports partnership opportunities with TMG.

People playing basketball at an outdoor Detroit Pistons–branded activation, with a ball mid-air heading toward the hoop
Side view of the Detroit Pistons–branded basketball setup at an outdoor event, with branded panels and metal barriers in the foreground
black map of the world

ACCRA

AMSTERDAM

CAPE

TOWN

COTONOU

DETROIT

JOHANNESBURG

KIGALI

LAGOS

LONDON

LAS

VEGAS

MANCHESTER

MIAMI

NEW

YORK

PORTIMÃO

PUNTA

CANA

SAN

JUAN

WASHINGTON

DC

AFRICA

EUROPE

AMERICAS

Piano People in the Park

Piano People in the Park

Piano People in the Park
Southwark Park, London, UK

Piano People in the Park is the biggest dedicated open-air celebration of Amapiano culture outside of South Africa, attracting 10,000 fans for its second year. The festival brings together international DJs, dancers, and Amapiano lovers for a feel-good day of groove under the sun.

Afrotronic

Afrotronic

Afrotronic
Tenerife, Spain

The inaugural Afrotronic event took place in the South of Tenerife, uniting global audiences for a 3-day celebration of authentic Afro House, Amapiano & Afro Tech. Designed to celebrate diversity through music and dance, joining forces with visionary partners such as Everyday People, Kunye and Balcony Mix. 

Afro Nation Punta Cana

Afro Nation Punta Cana

Afro Nation Punta Cana
Punta Cana, Dominican Republic

Set along Punta Cana’s white-sand coastline, TMG curated a boutique offering for Afro Nation’s launch in the Dominican Republic. The inaugural event was equal parts vacation and music festival, drawing 4,000 international attendees for 4 days of electric atmosphere, cultural pride, and non-stop celebration.

Aftermovie Highlights

female DJ playing at Afrotronic music festival
People dancing together in a lively outdoor crowd, with one person in a yellow hat smiling and leading the movement
female DJ playing at Afrotronic music festival
People dancing together in a lively outdoor crowd, with one person in a yellow hat smiling and leading the movement

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