Performance Marketing Manager - Vacancy

Job Title: Performance Marketing Manager

Contract Type: Full Time, Permanent

Salary: £45,000 – £60,000 DOE

About Us:
TMG (The Malachite Group) is a live entertainment company overseeing a portfolio of global music festivals and event properties such as Afro Nation, Piano People, Wav Festival and more. We curate world-class experiences and deliver unforgettable cultural moments, championing the communities we serve. We are seeking a Performance Marketing Manager to join our team, overseeing large media budgets and driving performance through paid media strategies and community engagement initiatives. This role requires a deep understanding of fan behaviours, festival seasonality, and how to craft campaigns that resonate with music lovers.

Job Summary:

The Performance Marketing Manager will lead the development and execution of paid media strategies across various platforms, including social media, Google Ads, SEO, and other digital channels. This role requires expertise in managing substantial media budgets (exceeding $100k) and optimising marketing technology stacks and integrations to enhance performance and reporting automation. The successful candidate will drive growth by executing data-driven campaigns, managing media buys, and delivering comprehensive performance dashboards to key stakeholders. You will be a strong candidate if you are familiar with unique challenges in marketing festivals, such as seasonal ticket sales cycles, last-minute promotions, and fan engagement before and after events. If you have experience with paid and organic strategies, focusing on tickets sales and community-building through fan engagement platforms, partnerships, or influencer programs, we want to hear from you!

Key Responsibilities:

Paid Media Strategy & Execution:

Lead the planning, execution, and optimisation of paid media campaigns across various platforms (Facebook, Instagram, Google Ads, TikTok, YouTube, etc.), explicitly maximising ticket sales and fan engagement.
Manage media budgets over $100k, ensuring optimal allocation and return on ad spend (ROAS).
Continuously optimise paid media performance through real-time data analysis, audience segmentation, and fan behavior insights.

Omnichannel & Community-Driven Approach:

Collaborate with the marketing and social teams to integrate organic and community-driven strategies into the paid media plan, ensuring consistency across all channels.
Leverage influencers, fan communities, and content marketing to support paid media campaigns and boost organic engagement, focusing on engaging festival-goers before, during, and after the event.

Agile Campaign Optimisation:

Adapt campaign strategies based on real-time shifts in ticket sales, festival line-up changes, and fan feedback.
Use data to rapidly test new creative approaches and optimise campaigns on the fly for maximum impact as event dates approach.

Marketing Technology Stack Development:

Lead the evolution and integration of the marketing tech stack, ensuring it supports real-time optimisations and seamless data flow between CRM, analytics, and ad platforms.
Implement marketing automation solutions for reporting, ticketing phase management, and audience segmentation.

Reporting & Performance Analytics:

Develop automated reporting and dashboards that give executives access to key performance indicators (KPIs), including ticket sales volume, engagement rates, and return on ad spend (ROAS).
Deliver insights on campaign performance, optimisations, and critical trends to internal stakeholders, focusing on driving revenue growth and fan engagement.

Requirements:

Experience in the music, live events, or festival industry.
Proven expertise in performance marketing with a focus on ticket sales, fan engagement, and real-time campaign optimisation.
Expertise in marketing technology stack management and automation solutions, including CRM integration, data management and ad platforms (Zapier, Supermetrics).
Ability to run campaigns with Google Analytics, Google Tag Manager, Google Advertising, Meta advertising (including Conversions API set up), Tik Tok advertising and other advertising platforms when relevant (Spotify, Pinterest etc.).
Excellent reporting and analytical skills, with the ability to create dashboards and translate data into actionable insights that drive revenue and engagement.
Strong project management skills, capable of managing multiple campaigns during festival peaks.
Excellent with spreadsheets / Excel.

Company Benefits:

Hybrid working policy (3 days in office)
Private Health and Dental cover upon passing 3-month probation
Death in Service scheme
Enhanced Maternity Policy after 12 months of service
- 26 weeks at full pay, SMT from 27 weeks onwards
Additional annual leave allowance for years of service completed
Half a day’s annual leave allowance for Birthday
On-site attendance at large-scale festivals and events

As a leading global live entertainment platform, we believe in collaboration, inclusivity and progress. Every member of our team contributes to a shared mission to build experiences that celebrate culture, empower creativity and connect audiences across the world.

Apply below to join a team shaping the future of global entertainment.

Apply now!