About Us
TMG is the world’s leading live entertainment platform for African music and talent. Based in London with global operations, we are rooted in Africa and powered by its global diaspora – The Sixth region of the continent.
At the forefront of global culture, we are the strategic bridge between the world’s fastest-growing creative economy, and international brands and investors. Operating at scale, we build premium IP around experiences and consumer products, helping brands connect authentically with fans worldwide.
As a key division of the Helios Sports & Entertainment Group (HSEG), we form part of a unique portfolio of premium and complementary IP assets built around African talent and its undeniable global influence in sports and entertainment.
Africa is home to the world’s youngest and fastest-growing population. By 2030, 40% of the global under-18 population will be African, and by 2050, one in four people on earth will be African, transforming the continent into the world’s largest source of new consumers and creative talent. In addition, over 200 million people of African descent live outside of Africa today, which is equivalent to the population of the sixth-largest country in the world. These consumers currently have an aggregate spending power of close to US$1 trillion. The seismic demographic and cultural trends, both on the continent and across the globe, represent a major commercial opportunity, as demand for authentic, culturally relevant experiences and products increases.
Sitting at the intersection of culture and commerce, TMG is uniquely positioned to unlock this opportunity. We leverage our global platform, expertise and local networks to tap into emerging audiences authentically, scale, and build long-term cultural and commercial value.
Our portfolio includes more than 20 internationally recognised and award-winning properties, such as Afro Nation and Piano People. We produce and promote over 50 live experiences each year and have sold more than 2 million tickets across 180 countries and counting.
Talent is our currency. We invest in African-rooted talent, from amplifying global superstars to championing the next generation of performers shaping the future of entertainment.
For the Culture
By the People
Together We Move
Team
Executive Leadership Team
Impact
Since 2019, TMG’s portfolio has continuously delivered measurable value across the African creative economy and the global entertainment landscape. We have built a trusted ecosystem that drives sustained economic growth and cultural influence.
Responsibility
Culture
Our culture is built on creativity, collaboration and purpose. We believe in empowering the people and ideas that contribute to shaping the future of Africa’s economy through its vast talent pool and global impact. We do this by creating an environment where innovation thrives, encouraging bold thinking and working with people who share our vision for the future of the African creative economy.
Our ethos is defined by three guiding principles: authentic, premium and institutional. These values shape how we operate, create and collaborate across every partnership, experience and platform we build.
Read moreHeritage
We safeguard Africa’s creative legacy, acting as custodians of culture by amplifying its global presence and ensuring fair recognition for Africa’s cultural and artistic contributions through our IP and partnerships.
We build platforms that honour local artistry, integrate regional voices and protect cultural integrity as we expand into new markets.
Environment
We are committed to sustainable growth that respects our planet. We prioritise eco-conscious ways of working and community-led initiatives that protect and enhance the environments in which we operate.
In practice, this means working with local suppliers, reducing plastic waste across our live events, and exploring new sustainability initiatives such as tree planting and renewable energy partnerships. We continue to explore programmes that minimise our environmental footprint while maximising positive community impact.
Careers
Join a team shaping the future of global entertainment.
At TMG, we work with passion, purpose and positivity. Our team consists of promoters, creators and strategists, driving the African creative economy and culture forward.
Whether you’re creative, strategic or organised (or ideally all of the above!), you’ll be part of an environment that values ideas, growth and impact.
As the leading global live entertainment platform for the African entertainment industry, we believe in collaboration, inclusivity and progress. Every member of our team contributes to a shared mission to build experiences that celebrate culture, empower creativity and connect audiences across the world.
Join TMG and be part of a team redefining what entertainment means for Africa and the world.
—
Vacancies:
