Partnerships

TMG for Brands

TMG partners with global brands to create cultural moments that deliver real impact. Combining agency execution with strategic consulting, we help partners connect with audiences through music, storytelling, and live experiences.

Our work spans:

• Festival and event activations
• Marketing campaigns
• Music insights & consultancy
• Artist bookings
• Global entertainment partnerships

From branded content and merchandise to curated listening events and sponsorships that place brands at the heart of culture. Each collaboration is designed to deliver tangible commercial outcomes, strengthened brand relevance and proven impact across our live experiences and wider ecosystem.

Interested in partnering with us? Get in touch to explore strategic brand opportunities across our global platform.

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Host Destinations

We specialise in African music festivals and cultural tourism with deep experience in marketing and (re)positioning both established and up-and-coming tourism destinations. We leverage our portfolio of award-winning IP and loyal global audience to direct a large recurring stream of high-spending, digitally-native travellers.

On average, our destination music festivals generate between $100 – $200 million USD* in direct and indirect economic impact while creating 2,000+ jobs* and facilitating local skills transfer.

Key TMG event characteristics*:

• 60%+ female audience
• 180+ source countries for attendees
• 5.7 average number of nights per stay

We work with host destinations to ensure each festival and live experience attracts international visitors, stimulates local economies and spotlights the cultural richness of every host city. Our platforms create significant inbound tourism value, increasing global visibility and driving long-term compounding economic impact for destinations.

For tourism boards looking to expand global visibility, our global entertainment partnerships can drive measurable economic impact and elevate your destination on the world stage. Reach out to explore how we can turn cultural potential into tourism revenue.

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*verified by independent Big-Four auditor.

Venues

TMG has a strong and growing network of iconic venues across key metros and locations worldwide, from independent local clubs to large-scale arenas and stadiums, and greenfield sites. Working with both new and established venues, from Zey Zey in Miami, Fabric in London, to Parallel in Amsterdam, we create bespoke programmes that attract significant, high-value audiences, giving venues reliable demand and elevated positioning.

In addition, we specialise in building fully compliant and world-class greenfield event sites, from blue flag beaches to innercity parks.

Leveraging our proprietary global fan database, our venue partnerships include:

• Tailored programming
• Artist bookings
• Residencies
• Licensing
• Co-promotions
• Marketing support

Each venue partnership ensures safety, comprehensive operational planning and a consistent premium standard that keeps venues full and audiences engaged. Our repeat partnerships are designed to strengthen long-term venue performance and growth.

Looking to maximise footfall and drive on-site revenue? Get in touch to explore partnership opportunities with TMG.

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Events & Promoters

We collaborate with various event producers and promoters, creating a global network that spans continents.

TMG partners with event promoters in multiple ways:

• Artist bookings
• Ticketing
• Licensing
• Inbound and outbound stage/events takeovers
• Crossover experiences
• Co-promotions

By partnering with TMG, promoters benefit from the full TMG machine, including our infrastructure network, global database, ticketing capabilities and powerful cross-marketing ecosystem. Each collaboration opens new audiences, strengthens market reach and delivers high-impact live experiences.

Looking to elevate your event or reach new audiences? Get in touch to explore partnership opportunities with TMG.

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Media Partners

We work with various media partners to amplify the global coverage of our portfolio.

TMG partners include:

• Print media
• Broadcast media
• Digital streaming platforms
• New media (blogs, podcasts, etc.)
• Influencers

Our portfolio sits at the cutting edge of culture, with a community that embodies the pulse of today’s zeitgeist.

In addition, TMG’s experienced executive team provide thought leadership and industry insights into our world of global entertainment led by Africa and amplified by its diaspora.

If you’re looking for unique stories and original content with global reach, let’s talk.